Curriculum

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Professional Experience

SEIT JAN 2015

Director of Business Development

Turicum Hotel Management Group

   

In 3 hotels responsible for:

  • development and improvement of B2B and B2C products for individual, groups, events, leisure and business segments
  • multichannel distribution & advertisement in all POS and every touchpoint in the customer journey
  • employer branding
  • project management with advertisement agencies and sponsoring partners
  • leadership of the revenue, sales & MICE teams
  • development, preparation, implementation, controlling and supervision of the business and marketing plans, sales, marketing and distribution strategies
  • rollout, configuration & customisation of SalesForce
  • implementation of GDPR 

Highlights: development of a new guest experience strategy, based on new technology with 2 main focus areas: operational efficiency improvement and guest experience augmentation | optimisation of costs and revues stream of online distribution channels | revamp of meeting & events brand

       
APR 2014 – DEC 2014

Director of Sales

Kameha Grand Zurich
   
  • Managing, staffing and coaching a team of 7 employees
  • responsible for development of all client segments for the opening of the hotel
  • acquisition of all clients from an empty database profit budget: CHF 40MM.
  • calculating the profit budget for the different outlets of the hotel
  • development and implementation of the pre-opening sales strategy
  • planing and coordination of client events, trade show participation and activities for the entire hotel (Budget CHF 1.2MM) 
       
AUG 2011 – MAR 2014 Carlson-Rezidor Hotel Group
   

Two positions in this corporation: Director of Sales at the Park Inn Zürich Airport and Assistant Director of Sales at the Radisson Blu Hotel Zürich Airport

  APR 2013 – MAR 2014  

Director of Sales & Marketing

Park Inn by Radisson, Zürich Airport

     
  • Leader of sales & events Teams (4 employees)
  • responsible for all segments (leisure, corporate, individual, groups)
  • responsible for advertisement, PR, and marketing activities
  • total key account management
  • development of a new sales & marketing strategy and budget
  • client events and activities (Budget CHF 950K)
  • member of Carlson Rezidor European commission for the new CRM implementation (salesforce)

Highlights & Erfolge: Development and implementation of a new structure and strategy,  optimising client segmentation by shifting focus from leisure to business clients, thus achieving 15% RevPar increase in one year.

  AUG 2011 – MAR 2013  

Assistant Director of Sales

Radisson Blu Hotel, Zürich-Flughafen

     
  • Leader of the sales team (6 employees)
  • responsible for the pharmaceutical segment and key accounts portfolio
  • development of new accounts in canton Basel, Great Britain and Americas
  • development and implementation of sales & marketing strategy plan
  • planing and coordination of client events, sales activities and fair trades (Budget CHF 1’380K)

Highlights:  Acquisition 3 new key accounts (expected incremental revenue for 2013: CHF 898K/year) | Due to new strategy implemented in 2012 for SME accounts, incremental rev.: CHF 100K | member of Carlson Rezidor European commission for the new CRM implementation (salesforce)

       
OCT 2008 – JUL 2011   Accor Hospitality Switzerland
    Two positions in this corporation: Front Office Manager at the Novotel Zurich Airport Messe and Sales & Account Manager at the Accor Sales Office Switzerland  
       
  NOV 2010 – JUL 2011  

Front Office Manager

Novotel Zurich Airport Messe

     
  • Leader of a 12-man team
  • design and implementation of new front office SOPs
  • Contributed to development of revenue and costs budget plan & forecast

Highlights: Increase of guest satisfaction from 69% to 92%, reduction of employee turnover from 46% to 8%.

       
  OCT 2008 – OCT 2010  

Sales & Account Manager

Accor Sales Office Schweiz

     
  • Customer relations with Accor clients (B2B)
  • responsible for the northeast of  Switzerland
  • corporate strategy development
  • market research for the Novotel Zurich Airport Messe
  • Development of the sales & marketing strategy plan

Highlights: acquisition of 2 new key accounts (revenue per account: over CHF 100K worldwide) | development of existing portfolio by CHF 200K year over year

     
 NOV 2009 – MAI 2016

Guest Lecturer

HTW Chur
  Yearly class about business and cultural diversity in South America
   
2005 – 2008

Several Positions

5 Star Hotels in Zürich

    Several Managerial an non managerial positions in front desk, food & beverage and events departments in hotels such as Baur au Lac und former. Sofitel Zürich 
       
1998 – 2000

Websoftware Developer

Warp InternetWorking

    Development of Software in Perl, Java, C++ und PHP for integration of databases and web applications.

EDUCATION

2013 –2014

MARKETING EMBA

HWZ

   
2004 –2007

Eidg. Hôtelier-Restaurateur HF

SSTH

   
2002 – 2003

Systems Engineering FH (4 semesters)

NTB

   
2000 – 2001

Information Technology (IT) (2 semesters)

UNIP

   
1996 – 2000 

High School

Colegio Santo Americo


LANGUAGES

FUENT

Portuguese

German

English

   
BASIC

Spanish

French


Skillbox

PROGRAMMING

mySQL, Oracle, Perl, Java, PHP, Python, VB

CMS

Typo3, Wordpress, Refinery, Concrete5

CRM

Salesforce, Cobra, Zoho, Hubspot

IT

Mac & Windows, Office, Adobe CS, Corel Suite

ONLINE

Social Media Marketing, Google Suite Tools, YouTube Marketing, E-Mail Marketing, DSGVO

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